I’m not sure exactly when veganism stopped being characterised as a fringe, esoteric pursuit in the UK and entered the mainstream. I think it was some time before Greggs rolled out its sausage roll (2019) and after quite literally everyone decided to watch the vegan-adjacent Netflix documentary Cowspiracy at the same time (2014).
But enter the mainstream it unquestionably has. Greggs sells millions of those delicious sausage rolls every year and the environmental warnings about meat-eating raised in Cowspiracy have long since entered into the wider discourse. There are an estimated 600,000 vegans in the UK, a figure which has quadrupled since 2016.
This brings us to Veganuary. As you probably know, Mob is doing Veganuary this year, meaning everything we cook in January is going to be vegan. Lots of people are doing the same. You should consider following along too, even if you’re not vegan. It’s good for the environment and — this gets lost sometimes — it can make you a really creative cook. We've got plenty of recipes for vegan curries, vegan pastas, and vegan soups for your enjoyment.
To aid you in your journey, please consider buying and then leafing through these excellent cookbooks for inspiration. We hope you enjoy them as much as some of the best baking cookbooks and vegetarian cookbooks out there.
Any lingering perception you might have of veganism as something that is purely restrictive will go straight out the window. And for the times you don’t want to cook, there’s usually a Greggs nearby. Especially if you’re in Newcastle.
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